Displayed on its two jumbo-tron video screens… ‘You are loved.’ Upon seeing this, I turned to my wife and said, “Look, the video screen says, ‘I’m loved’.” Marshall McLuhan would be proud. In his seminal work, Understanding Media: The Extensions of Man, 1964 he posited the truth ‘The medium is the message.’ McLuhan wanted us to know that how we convey something is as important if not more important then the actual idea that we are intending to express. So after that worship service, the most personal of messages was just conveyed to us in the most impersonal of means.
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